Romanians tend to renovate their home once every 4 years. This year 80% of Romanians are interested in remodelling their home and the age group most interested in remodelling are between 18 and 34 years (82%) according to a study conducted by Reveal Marketing Research.
The time spent at home during the pandemic has resulted in Romanians being aware of the real need to remodel their homes as 8 out of 10 Romanians want to make this change.
The study shows that although the economic situation is uncertain and some Romanians have been cautious about investing, remodelling a home has become a priority as it creates a place that feels safe and people feel that it is a place where free time is mostly spent with family.
The FERRO Group, one of the top leaders in the market for sanitary equipment and installations explained that people are investing more time, attention and money in choosing the most suitable home furnishing solutions to turn a house into a home.
The main results of the study showed that when it comes to renovating, Romanians begin with painting (90%), followed by changing the sanitary ware in the bathroom and/or kitchen (72%), changing furniture (64%), changing lighting system (51%) and lastly changing the water installation (34%).
Romanians say they usually renovate their house every 4 years and along with the remodelling 1 in 4 (24%) also change the sanitary ware in the bathroom and 16% also change the faucet in the kitchen sink.
The study also revealed that most say they make these changes less often, only when needed – 62% for faucets and showers and 73% for kitchen faucets. When asked about the budget allocated for changing the sanitary ware in the bathroom and/or kitchen, they estimate a total expenditure of approximately 4500 lei.
The collection method for the project was CAWI (computer-assisted web interview). The data was collected in June 2021 on a nationally representative sample (urban and rural). The margin of error is +/- 3%.